Erscheinungsdatum: 11.09.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Nestlé. A Corporate Financial Analysis of a Multi Million Dollar Company, Autor: Schwarz, Viktoria, Verlag: GRIN Verlag, Sprache: Englisch, Rubrik: Betriebswirtschaft, Seiten: 40, Informationen: Paperback, Gewicht: 72 gr, Verkäufer: averdo
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Bachelor Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Edinburgh Napier University, course: Business Strategy & Sustainable Development, language: English, abstract: The purpose of this dissertation is to demonstrate the necessity and implementation of sustainable development in business, focusing on the food an beverage industry by using the examples of Nestlé SA and Kraft Foods Inc. The literature review builds the theoretical framework of sustainable development by examining the drivers for sustainability, triple bottom line approach, shareholder theory, stakeholder theory, and stakeholder groups based on secondary data. The case study methodology rely-ing on public company resources is used to analyse, evaluate, and compare the spe-cific industry drivers for sustainability and the companies' approaches of sustainable development. Based on the theoretical framework, the analysis and discussion of the prioritised issues, approaches, results revealed that the two analysed approaches are successfully in promoting sustainability. Furthermore it was revealed that in-creased economic, environmental, and social value is increasingly created by taking stakeholder claims into account and vertically implementing sustainable development in the upstream and downstream of the value chain. Therefore, it was identified that Kraft Foods' approach is marginal less successful due to its focus on indirect collabo-ration and partnership rather than the direct support of its stakeholder to implement sustainability along the value chain. These findings are limited according to the unique characteristics of the food and beverage industry and the availability of data.
Seminar paper from the year 2017 in the subject Business economics - General, grade: 1.0, EBC University Düsseldorf, language: English, abstract: The growing interdependence of countries and internationalization of companies is one of the most extensively discussed topics of the last decades. Not only international trade has risen strongly, but also foreign direct investments (FDI) have been increasingly conducted by expanding companies worldwide.Companies widening their range by seizing opportunities internationally are most likely able to fuel their growth, whereas the position of organizations that only operate nationally is continuously weakened. Therefore, especially big multinational corporations from developed countries, like Nestle or Unilever, strive to steadily expand their global presence in order to thrive in a highly competitive global market. Whereas emerging countries, like China or India, are popular to invest in for MNCs, internationalization is increasingly including companies from those developing nations as well. Additionally, those Emerging Market Multinationals (EMNCs) are not only gaining power on an international level but are also becoming effective local competitors for multinationals in their home markets. Hence, losing their market shares to the local competition, MNCs are forced to rethink their strategy in emerging markets.According to the new challenges, multinationals have to face in developing markets the following paper aims to analyze the competitive environment in emerging countries and thus derive promising approaches for MNCs to successfully stabilize their position. The analysis will be based on a theoretical background, including the description of general reasons for internationalization, foreign direct investments as an entry mode as well as the "Being International Strategies" according to Bartlett/Ghoshal (1989) and broader relevant models. Afterwards, the current situation and competitive environment in emerging markets will be outlined. The analysis itself will be conducted on the example of Nestlé in the Chinese market in order to further assess MNCs' position in developing countries. After giving a short company introduction, the Chinese food processing industry, as well as Nestlé's internationalization strategy, will be examined. In order to further assess the company`s position and performance in China Porter's 5 forces framework will be applied. To conclude, general implications for the competitive situation in emerging markets and MNC's strategies as well as an evaluation of Nestlé's position in China are derived and outlined.
The purpose of this study is to demonstrate the necessity and implementation of sustainable development in business. Thereby, the study focuses on the food and beverage industry, and uses the examples of Nestlé SA and Kraft Foods Inc.First, the literature review builds the theoretical framework of sustainable development. On the basis of secondary data, the drivers for sustainability, the triple bottom line approach, the shareholder theory, the stakeholder theory, and the stakeholder groups are examined. The case study methodology that relies on public company resources is used to analyse, evaluate, and compare the specific industry drivers for sustainability, and the companies' approaches of sustainable development. To conclude the study, the author draws his conclusions out of the analysis.
Corporate Social Responsibility (CSR) has become an important part of most companies' activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies' CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the empirical analysis of Nestlé's CSR initiative The Cocoa Plan'. Through the documentary Does Your Favourite Chocolate Have a Bitter Taste' Nestlé's credibility is questioned, as the documentary proves how Nestlé buys cocoa beans from suppliers that make use of child labour and trafficking of children. A company can foster an identity, and professionally communicate it to its stakeholders, but Nestlé's true commitment to CSR is challenged.